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I managed the social media presence of Matisse Patisserie, crafting a visually cohesive and engaging brand identity across platforms. My role encompassed content creation, photography, videography, and overall social media strategy, ensuring a seamless blend of aesthetic appeal and brand storytelling.
Through high-end food photography and video production, I captured the artistry behind Matisse’s pastries, highlighting textures, colors, and details that made each dessert stand out. From short-form videos and behind-the-scenes clips to seasonal campaigns and promotional content, I curated engaging visuals that resonated with the audience and enhanced brand engagement.
Beyond visuals, I developed a strategic content calendar, balancing product showcases, brand storytelling, and community engagement to maintain a dynamic social presence. By combining thoughtful design, engaging captions, and interactive content, I helped strengthen Matisse Patisserie’s online identity and connect with a wider audience.