Branding | Summer 2022 Campaign Project

The essence of signature cocktails to life through a unique t-shirt branding concept for the staff. Inspired by the creativity and flavors of the client’s signature drinks, each t-shirt is designed to feature vibrant, custom illustrations that represent the cocktails in a fun and stylish way. This campaign aims to blend the art of mixology with uniform design, giving waiters and waitresses a visually striking and cohesive look. The t-shirts not only serve as a memorable brand statement but also enhance the guest experience, making the staff a true representation of the signature cocktails they serve.